Oprah Winfrey, is a huge influencer of what Americans purchase, but could you ever imagine how much she would make from one single tweet?
The media mogul, also largest individual shareholder in Weight Watchers International, tweeted a video back on January 26 earlier this year.
The video shows her saying that she loves bread, and has lost 26 pounds while eating bread every day while using the program.
— Oprah Winfrey (@Oprah) January 26, 2016
Over the next hour after the Tweet, shares of Weight Watchers rallied more than 16%. Netting Oprah $12 million dollars over that hour.
Oprah owns just under 6.4 million shares of Weight Watchers, or 10% of current outstanding shares according to FactSet data.