Remy Martin Opens the World’s First Louis XIII Boutique

Remy Martin’s famed Louis XIII cognac is known around the world for the quality (and price). The Chinese are also known for their cognac consumption. So it only makes sense that Remy Martin opens their first boutique of their premium cognac brand Louis XIII at the Beijing SKP luxury shopping mall.

“Louis XIII cognac is an icon of French art de vivre and excellence. With this world-premiere, Louis XIII is changing the rules of the game in spirits, posing the founding stone of a new chapter in its history,” said Eric Vallat, CEO of the House of Rémy Martin.

The space is well equipped to showcase a range of Louis XIII editions. The boutique has been designed by RDAI, a high end architectural company and uses design, technology and lighting to create a store that appeals to all the senses. Details in limestone, copper, oak, glass and crystal all reference the different parts of the Louis XIII story and the components that go into creating their spirits.

Customers at the boutique will have opportunities to try tastings, food pairings and they will also have access to special editions and unique Louis XIII products sold exclusively at the Beijing SKP Louis XIII boutique.


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