Tag Heuer has worked with various sports and racing personalities previously, but now it is looking at celebrities from the music industry as well.
The Swiss company recently teamed up with David Guetta, electronic dance music star and DJ, to collaborate for a TAG Heuer Formula 1 David Guetta Special Edition.
The watch has a black and blue bezel and has a unique band to compliment it.
The watch is made from titanium carbide-treated 316L stainless steel and an aluminum bezel, the watch comes with an opaline black dial and a date window at 3 o’clock.
The TAG Heuer Formula 1 David Guetta Special Edition boasts a balance frequency of 28,800 vibrations per hour, and a power reserve of 42+ hours.
It also has a rhodium plated movement which is decorated with Geneva Strips and comes with TAG Heuer Calibre 7 Swiss Made in gold.
The price for the watch is listed at $2,450 with VAT excluded.