Tom Brady Joins the Tag Heuer Family as an Embassador

Tom Brady is the newest brand ambassador of Swiss manufacturing company Tag Heuer.

Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, announced at the revealing of the Carrera-Heuer 01 last week that the star quarterback of the New England Patriots is the newest member of their brand ambassador lineup, with other athlete ambassadors including Cristiano Ronaldo and Tiger Woods.

Tom Brady unveiled the Carrera-Heuer 01, a timepiece that is a tribute to the brand’s legacy and symbolizes the progression of the Calibre 187.

Brady was on hand to throw signed footballs to raise money for the charitable organization Best Buddies.